Personal profile

Marketing and Innovation Manager

I help AI, SaaS and innovation companies go from complex technology to clear positioning, scalable demand generation and sustainable growth—combining strategic marketing with a background in world-class content production.

Behind the scenes in a professional film studio

About

Over the past 15+ years, I've built my career across two complementary worlds: high-end content production and B2B technology marketing.

I began as an international video producer and director, leading productions across Italy and the UK for global brands, agencies, and media organizations. That experience taught me how to communicate complex ideas through compelling stories, manage multidisciplinary teams, and deliver creative projects at scale.

Clients

Maverick logo
PwC logo
Sammontana logo
Cisco logo
Novembre logo
CNN logo
Weber Shandwick logo
Leroy Merlin logo

Selected Work

Jovanotti
ASEF
Ferrari — Mission Winnow
Chiara Ferragni — CNN Style
Renzo Rosso — Il Mondo è Rosso
Architetto Piero Lissoni
London Fashion Week
Steve McCurry
Vivienne Westwood
Sammontana
Carlo Cracco
Non è Uber — Il problema dell'innovazione
Oliviero Toscani
Eva Herzigova — Io Donna
Driade
Google Home
Lord Richard Rogers — The Guardian
Philippe Starck — My Design
Dilma Rousseff — Expo Milano
Venturoni
Designer Karim Rashid
Saturnino
Cisco — Interferenze dal Futuro
Architetto Carlo Ratti
Love Till I Die — Fabio Novembre
Martin Wezowaski — SAP
Architect Francis Kéré
Venini

Publications

La Repubblica logo
Corriere della Sera logo
The Guardian logo
Wired logo
Vogue Italia logo
Phaidon logo
StartupItalia logo

Contact

Open to conversations about marketing, innovation, and new ventures.

LinkedIn