Personal profile

Marketing and Innovation Manager

I help AI, SaaS and innovation companies go from complex technology to clear positioning, scalable demand generation and sustainable growth—combining strategic marketing with a background in world-class content production.

Behind the scenes in a professional film studio

About

Over the past 15+ years, I've built my career across two complementary worlds: high-end content production and B2B technology marketing.

I began as an international video producer and director, leading productions across Italy and the UK for global brands, agencies, and media organizations. That experience taught me how to communicate complex ideas through compelling stories, manage multidisciplinary teams, and deliver creative projects at scale.

Clients

Maverick logo
PwC logo
Sammontana logo
Cisco logo
Novembre logo
CNN logo
Weber Shandwick logo
Leroy Merlin logo

Selected Work

Vivienne Westwood
Venturoni
Cisco — Interferenze dal Futuro
Philippe Starck — My Design
Ferrari — Mission Winnow
Carlo Cracco
ASEF
Architect Francis Kéré
Chiara Ferragni — CNN Style
Designer Karim Rashid
Eva Herzigova — Io Donna
Love Till I Die — Fabio Novembre
Steve McCurry
Lord Richard Rogers — The Guardian
Driade
Architetto Carlo Ratti
Architetto Piero Lissoni
Dilma Rousseff — Expo Milano
Oliviero Toscani
Renzo Rosso — Il Mondo è Rosso
Sammontana
Jovanotti
Venini
Non è Uber — Il problema dell'innovazione
Saturnino
London Fashion Week
Martin Wezowaski — SAP
Google Home

Publications

La Repubblica logo
Corriere della Sera logo
The Guardian logo
Wired logo
Vogue Italia logo
Phaidon logo
StartupItalia logo

Contact

Open to conversations about marketing, innovation, and new ventures.

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