Personal profile

Marketing and Innovation Manager

I help AI, SaaS and innovation companies go from complex technology to clear positioning, scalable demand generation and sustainable growth—combining strategic marketing with a background in world-class content production.

Behind the scenes in a professional film studio

About

Over the past 15+ years, I've built my career across two complementary worlds: high-end content production and B2B technology marketing.

I began as an international video producer and director, leading productions across Italy and the UK for global brands, agencies, and media organizations. That experience taught me how to communicate complex ideas through compelling stories, manage multidisciplinary teams, and deliver creative projects at scale.

Clients

Maverick logo
PwC logo
Sammontana logo
Cisco logo
Novembre logo
CNN logo
Weber Shandwick logo
Leroy Merlin logo

Selected Work

Designer Karim Rashid
Non è Uber — Il problema dell'innovazione
Jovanotti
Love Till I Die — Fabio Novembre
Ferrari — Mission Winnow
Venturoni
ASEF
Venini
Philippe Starck — My Design
Oliviero Toscani
Architetto Carlo Ratti
Architect Francis Kéré
Google Home
Architetto Piero Lissoni
Driade
Lord Richard Rogers — The Guardian
Saturnino
Steve McCurry
Renzo Rosso — Il Mondo è Rosso
Cisco — Interferenze dal Futuro
Vivienne Westwood
Carlo Cracco
Eva Herzigova — Io Donna
Chiara Ferragni — CNN Style
Dilma Rousseff — Expo Milano
Sammontana
London Fashion Week
Martin Wezowaski — SAP

Publications

La Repubblica logo
Corriere della Sera logo
The Guardian logo
Wired logo
Vogue Italia logo
Phaidon logo
StartupItalia logo

Contact

Open to conversations about marketing, innovation, and new ventures.

LinkedIn