Personal profile

Marketing and Innovation Manager

I help AI, SaaS and innovation companies go from complex technology to clear positioning, scalable demand generation and sustainable growth—combining strategic marketing with a background in world-class content production.

Behind the scenes in a professional film studio

About

Over the past 15+ years, I've built my career across two complementary worlds: high-end content production and B2B technology marketing.

I began as an international video producer and director, leading productions across Italy and the UK for global brands, agencies, and media organizations. That experience taught me how to communicate complex ideas through compelling stories, manage multidisciplinary teams, and deliver creative projects at scale.

Clients

Maverick logo
PwC logo
Sammontana logo
Cisco logo
Novembre logo
CNN logo
Weber Shandwick logo
Leroy Merlin logo

Selected Work

Jovanotti
Designer Karim Rashid
Chiara Ferragni — CNN Style
Vivienne Westwood
Saturnino
Lord Richard Rogers — The Guardian
Carlo Cracco
Oliviero Toscani
Steve McCurry
Architetto Piero Lissoni
Sammontana
ASEF
Venini
Architect Francis Kéré
Martin Wezowaski — SAP
Driade
London Fashion Week
Dilma Rousseff — Expo Milano
Ferrari — Mission Winnow
Architetto Carlo Ratti
Renzo Rosso — Il Mondo è Rosso
Google Home
Venturoni
Cisco — Interferenze dal Futuro
Non è Uber — Il problema dell'innovazione
Eva Herzigova — Io Donna
Philippe Starck — My Design
Love Till I Die — Fabio Novembre

Publications

La Repubblica logo
Corriere della Sera logo
The Guardian logo
Wired logo
Vogue Italia logo
Phaidon logo
StartupItalia logo

Contact

Open to conversations about marketing, innovation, and new ventures.

LinkedIn