Personal profile

Marketing and Innovation Manager

I help AI, SaaS and innovation companies go from complex technology to clear positioning, scalable demand generation and sustainable growth—combining strategic marketing with a background in world-class content production.

Behind the scenes in a professional film studio

About

Over the past 15+ years, I've built my career across two complementary worlds: high-end content production and B2B technology marketing.

I began as an international video producer and director, leading productions across Italy and the UK for global brands, agencies, and media organizations. That experience taught me how to communicate complex ideas through compelling stories, manage multidisciplinary teams, and deliver creative projects at scale.

Clients

Maverick logo
PwC logo
Sammontana logo
Cisco logo
Novembre logo
CNN logo
Weber Shandwick logo
Leroy Merlin logo

Selected Work

Ferrari — Mission Winnow
Jovanotti
Martin Wezowaski — SAP
London Fashion Week
Cisco — Interferenze dal Futuro
Google Home
Non è Uber — Il problema dell'innovazione
Architect Francis Kéré
Venturoni
Chiara Ferragni — CNN Style
Carlo Cracco
Vivienne Westwood
Architetto Carlo Ratti
Designer Karim Rashid
Saturnino
Driade
Architetto Piero Lissoni
Renzo Rosso — Il Mondo è Rosso
Steve McCurry
Lord Richard Rogers — The Guardian
Dilma Rousseff — Expo Milano
Eva Herzigova — Io Donna
Philippe Starck — My Design
Oliviero Toscani
Venini
Sammontana
Love Till I Die — Fabio Novembre
ASEF

Publications

La Repubblica logo
Corriere della Sera logo
The Guardian logo
Wired logo
Vogue Italia logo
Phaidon logo
StartupItalia logo

Contact

Open to conversations about marketing, innovation, and new ventures.

LinkedIn