Personal profile

Marketing and Innovation Manager

I help AI, SaaS and innovation companies go from complex technology to clear positioning, scalable demand generation and sustainable growth—combining strategic marketing with a background in world-class content production.

Behind the scenes in a professional film studio

About

Over the past 15+ years, I've built my career across two complementary worlds: high-end content production and B2B technology marketing.

I began as an international video producer and director, leading productions across Italy and the UK for global brands, agencies, and media organizations. That experience taught me how to communicate complex ideas through compelling stories, manage multidisciplinary teams, and deliver creative projects at scale.

Clients

Maverick logo
PwC logo
Sammontana logo
Cisco logo
Novembre logo
CNN logo
Weber Shandwick logo
Leroy Merlin logo

Selected Work

Jovanotti
Philippe Starck — My Design
Carlo Cracco
Ferrari — Mission Winnow
Sammontana
Martin Wezowaski — SAP
Chiara Ferragni — CNN Style
Steve McCurry
Renzo Rosso — Il Mondo è Rosso
Non è Uber — Il problema dell'innovazione
Love Till I Die — Fabio Novembre
Architect Francis Kéré
Venturoni
Venini
Designer Karim Rashid
Saturnino
Oliviero Toscani
Eva Herzigova — Io Donna
Dilma Rousseff — Expo Milano
Architetto Piero Lissoni
ASEF
Lord Richard Rogers — The Guardian
Vivienne Westwood
Architetto Carlo Ratti
London Fashion Week
Driade
Cisco — Interferenze dal Futuro
Google Home

Publications

La Repubblica logo
Corriere della Sera logo
The Guardian logo
Wired logo
Vogue Italia logo
Phaidon logo
StartupItalia logo

Contact

Open to conversations about marketing, innovation, and new ventures.

LinkedIn