Personal profile

Marketing and Innovation Manager

I help AI, SaaS and innovation companies go from complex technology to clear positioning, scalable demand generation and sustainable growth—combining strategic marketing with a background in world-class content production.

Behind the scenes in a professional film studio

About

Over the past 15+ years, I've built my career across two complementary worlds: high-end content production and B2B technology marketing.

I began as an international video producer and director, leading productions across Italy and the UK for global brands, agencies, and media organizations. That experience taught me how to communicate complex ideas through compelling stories, manage multidisciplinary teams, and deliver creative projects at scale.

Clients

Maverick logo
PwC logo
Sammontana logo
Cisco logo
Novembre logo
CNN logo
Weber Shandwick logo
Leroy Merlin logo

Selected Work

Driade
Venturoni
Love Till I Die — Fabio Novembre
Dilma Rousseff — Expo Milano
Renzo Rosso — Il Mondo è Rosso
Architect Francis Kéré
Vivienne Westwood
Chiara Ferragni — CNN Style
ASEF
Saturnino
Carlo Cracco
Sammontana
Eva Herzigova — Io Donna
Jovanotti
Philippe Starck — My Design
Lord Richard Rogers — The Guardian
Non è Uber — Il problema dell'innovazione
Designer Karim Rashid
Ferrari — Mission Winnow
Venini
Oliviero Toscani
Architetto Piero Lissoni
Martin Wezowaski — SAP
Cisco — Interferenze dal Futuro
Steve McCurry
Google Home
Architetto Carlo Ratti
London Fashion Week

Publications

La Repubblica logo
Corriere della Sera logo
The Guardian logo
Wired logo
Vogue Italia logo
Phaidon logo
StartupItalia logo

Contact

Open to conversations about marketing, innovation, and new ventures.

LinkedIn